A senior product marketing & growth leader leveraging data analytics to deliver business impact.
About
Hi, my name is Kelvin. Welcome to my marketing portfolio.
With over 10 years of experience in product marketing and marketing operations, I have built and led teams and strategies that delivered significant results, including raising $9M in seed funding, generating over $10M in revenue, and increasing ARR by 144%. My expertise encompasses market research, positioning, messaging, content and growth marketing, marketing automation, sales enablement, operations, analytics, and reporting. Additionally, I have developed and executed websites and campaigns that enhanced user experience, improved performance, and boosted conversion rates.
To view my data analytics portfolio, please visit my GitHub Repo.
Projects
01
02
Exportitude Strategy
Client: Edmonton Economic Development
Industry: Economic Development
Market & Customer Research | Marketing Strategy | Positioning & Messaging | Brand & Identity | Video Production
03
Edmonton.com Redesign and Launch
Client: Edmonton Economic Development
Industry: Economic Development
User Research & Journey Mapping | Web Strategy | Content Development | Digital and Social Campaign
04
Hotel and Resort Rebrand
Client: Pomeroy Kananaskis Mountain Lodge
Industry: Hospitality
Marketing Research & Strategy | Positioning & Messaging | Brand | Sales & Marketing Collateral | Web & Content Development
05
M&A Employee Communications
Client: Noralta Lodge
Industry: Oil Sands Accommodations
Communication Plan | Key Messages and FAQ Package | Engagement Surveys
06
Software Consulting Growth Strategy
Client: Bits In Glass
Industry: IT Professional Services
Market and Stakeholder Research | Marketing Strategy | Positioning & Messaging | Brand & Identity | Sales Enablement | Web & Content Development
07
Drug Knowledge Product Marketing & Growth
Client: DrugBank
Industry: Healthtech | Startup | Drug Discovery
Market & Customer Research | Product Marketing & Strategy | Positioning & Messaging | Go-to-market | Voice of Customer | Marketing Ops | Automation
X-Mas Concert Integrated Campaign
Client: Edmonton Singing Christmas Tree
Industry: Entertainment
GTM Campaign Strategy | Traditional Media Buy | Digital Advertising | Social Media